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Chinese for Business Leaders - Vol.2

Chinese for Business Leaders


Linda M. LI (Author)
Yi YANG (Author)
George X. ZHANG (Author)

Cypress Book, 2018

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    About this book

Chinese for Business Leaders is a constituent part of the award-winning Chinese in Steps textbook series. It differs significantly from other China-focused business textbooks as it meets the needs of business leaders - present and future - by providing a strong and practical cultural foundation to effectively approach Chinese business issues. The first book - Chinese for Business Leaders I - provides an introduction into the social and economic background of Chinese business, and Chinese for Business Leaders II delves into both the cultural traditions and contemporary practice in Chinese business.
    About the author

Dr. George X. Zhang is the Director of Modern Languages and a professor of Chinese at Richmond, the American International University in London. He has taught for over thirty years in British and Chinese universities and researched widely on language policy and standards, second language acquisition, cross-cultural communication, and teacher training.

Dr. Linda M. Li is the programme director and a principal lecturer in Chinese Studies and Chinese for International Business at the Regent’s Institute of Languages and Culture, Regent’s University London. She co-authored books 1 to 4 of the award-winning Chinese in Steps textbook series.

Ms. Yi Yang holds a BA in English language and literature and an MA in Teaching Chinese as a Second Language from the Institute for International Students at Nanjing University. Ms. Yang has taught Chinese at leading institutions across China and the UK including Nanjing University, the Confucius Institute at the University of Sheffield, and SOAS, University of London.
ISBN: 9781845700300
Binding: Paperback
Pages: 199
Sizes: 254x179mm
Publication: 7/2018
Weight: 563g
English, Chinese

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