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An Introduction to International Business Etiqutte

An Introduction to International Business Etiqutte


Frederick O.Marsh 弗雷德里克·马什 (Author)
DIN Jiangxin 丁建新 (Translator)

Zhongshan University Press, 2014
  (13,73 )
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    About this book

本书讨论国际商务活动中涉及到的各种文化交往中需要注意的问题。涉及对于时间、礼物、合同、如何人际交往等实际问题,案例丰富,观点新颖,具有启发性。本书按照字母顺序,讨论在国际商务活动涉及的跨文化交际过程中可能遇到的各种话题,包括从Achievements, Adevertising到Women n Business and the Profession等82个主题。本书原来以Social Kissing,Gifts and Bribes(社交场合的吻礼、送礼以及贿赂)为名由英国Pen Press出版。现由作者授权,作为“全国英语专业博雅系列教材”中跨文化交际常识课程的教材予以出版。
    About the author

Frederick Marsh headed his own international marketing consultancy, whose clients included trans-national corporations, universities, business schools, market intelligence companies and the United Nations agency ITC/UNCTAD-GATT. Earlier, he was chairman and chief executive officer of a food company. He has met kings and prime ministers, captains of industry, military leaders and shop floor workers during his frequent journeys to some 90 countries, worldwide. His lectures on cross-cultural relations at seminars and conferences were the starting point for his book. His sense of humour makes the book readable and entertaining.
He was an air racing pilot and chairman of the Royal Aero Club of the United Kingdom.
He now lives in London with his wife, plays Bridge, Lawn Bowls and Croquet and enjoys Scottish Dancing.
ISBN: 9787306049247
Binding: Paperback
Pages: 182
Sizes: 238x166mm
Publication: 4/2014
Weight: 354g

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